FIRST Senior Mentors are a key part of the FIRST family. It was key to show how FIRST Senior Mentors recruit and support Teams, Mentors, Coaches, and Volunteers across all programs. They also work to expand the awareness and exposure of all FIRST programs. They are a new resource available to all the regionals and they were looking to introduce them at their national championship. We started work on a brochure and discussed helping them develop a brand that could be easily identifiable from all the other logos FIRST has going on. We developed three illustrations which all include a “green guy” helping to recruit, support and expand the progression of programs. Then we rolled those out on the brochure, table displays and full size banner ups.