Often I get asked by a client, “Can you help us setup your Facebook page?” I typically ask them a bunch of questions about who their target audience is for their product. Then I share with them the latest demographics I can find and they are typically surprised about who is on Facebook. Mashable.com’s Zoe Fox recently wrote an article about the latest demographics and and showcased the infographic below.

What does it mean to be average on Facebook? On a given day, 26% of users “Like” a friend’s status, 22% comment on a friend’s status and 15% update their own status.

This infographic, created by JESS3, examines engagement statistics with the world’s most popular social network.