CJW Walks America

CJW Walks America

I was thrilled to help one of my favorite clients, CJW Medical Center, with a health initiative that launched on January 1st. The ‘Walk America’ virtual walk program encourages employees to track their steps taken during the workday using company-issued pedometers and an online computer program, with the goal to rack up enough miles to ‘walk’ to every state capital in the country.

A campaign logo, t-shirt design, brochure, walking path maps, and forms for tracking health information were all designed to help brand the new initiative. A large map of America, displayed in the cafeteria, tracks how far the employees have walked collectively.