interests

The History of the Ampersand

"Its rise to hipster fame has catapulted the ampersand from the sketchbooks of type designers onto just about every printable surface you can imagine, the variations of which seem endless." I've always had a love affair with the ampersand. It can be sleek and elegant...

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10 Surprising Social Media Statistics

I came across this article by Belle Beth Cooper from Fast Company and I was quite surprised by all the new age groups participating in social media. This may make you rethink your social strategy. Know what the fastest-growing demographic on twitter is? Or how many...

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SEO: Title Tags are your friends

You might be wondering what exactly a title tag is? Title tags are the words that appear in your internet tab and pretty much tell Google and the user what that page is all about. Search engines use title tags in order to rank websites and ensure that the users of the...

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How much is that logo in the window?

Ever wonder how much those famous logos cost? Here's a list of some famous logo designs and the price that was paid to design them. The list features iconic logos from brands such as Coca Cola, Pepsi, Twitter and Nike. Take a look, some were even free... READ...

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Logo research…

Trying to decided what your new logo should look like? What colors you should use? I came across this website that studies trends in logos. Quite some interesting insights into color choices, shapes and even geographical influences. Take a peek...

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The Art of Logo Design

Logos surround us everyday, but we rarely examine the thought and artistic thinking that goes into the design of these symbols. As part of its Off Book documentary series, PBS takes a look at logo design—from its beginning of cave painting, to the complex visual...

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What a wonderful surprise!

This past Friday I attended the FETCH a Cure’s 5th Annual Pet’s on Parade Gala and Silent Auction. It was a heartfelt evening filled with people and pets all with one wish in common, curing pet cancer. After hearing the awards for Inspiration and for Awareness, I was...

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Do I ever watercolor?

If I only had the time... Sometimes I do get to hand-color other artist's beautiful work. It's almost like watercoloring but with my Photoshop brush instead. In this instance, I hand-colored a few of Pat Cully's amazingly detailed house elevations for W.B. Garrett....

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Need a photo? We do that too!

Recently we shot a few photos for Car Pool’s new Short Pump location. This is something we'd like to offer as a service to all of our clients. We also did a little...

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FIRST LEGO League Displays at the White House

DAY 1: I recently designed a few display boards for FIRST® LEGO® League's Flying Monkeys team. Here's a picture of the displays and three of these extraordinary girls from the Flying Monkeys team showcasing their kid invention at The White House. Go Girls in Science!...

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Building a Strong Online Community

10 Tips for Building a Strong Online Community Around Your Startup by Megan Berry Building a community around your startup can be one of the cheapest ways to create momentum for your product. A community is much more than a one-time marketing campaign, and can help...

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What’s in a name?

If you're starting a new business in 2012 figure out what to call yourself can be so overwhelming. Do you use your name? NO. Something funny? Maybe, if that's what you do. A verb, they seem to be popular these days, maybe one of those?? It's all quiet daunting, but...

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So who is really using Facebook?

Often I get asked by a client, "Can you help us setup your Facebook page?" I typically ask them a bunch of questions about who their target audience is for their product. Then I share with them the latest demographics I can find and they are typically surprised about...

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New Google Search Update

It may be time to convert your website to a blog... If you don't update your business website very often, you may want to rethink your online content strategy. The search giant has announced a new update that aims to provide users with “the most up-to-date results.”...

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We all ❤ Emoticons…

Have you ever wondered where they came from? Did you know the emoticon is almost 30 years old? Twenty-nine years ago, Scott Fahlman, a computer scientist at Carnegie Mellon University, first proposed a colon, hyphen and bracket as a way of conveying emotional meaning...

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Just when I thought I had seen it all…

Rooftop QR Codes Aim to Infiltrate Google Maps Here’s a circuitous route to free advertising on Google: An Austin, Texas, firm will install QR codes on rooftops in an attempt to sneak into Google Maps. Read more...

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Does anybody actually use QR codes?

From the storefronts of high-end boutiques to the billboards in Times Square, the black and white codes are nearly ubiquitous. Marketers love them but are they really getting much out of them? Read more...

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5 Marketing Lessons

I came across this article in Inc. Magazine and thought it was funny but helpful all the same... Funny. Memorable. Manly. The minds behind the Old Spice Guy campaign reveal their keys for marketing...

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