We were asked to create a new identity for First Richmond Associates. They are a local homebuilder that prides themselves on building quality homes at a fair price. Their target audience tended to be first-time homebuyers. We came up with the tagline, Opening Doors To Home Ownership, to help better define their company name. In the stationery package we included letterhead, business card, envelope and a note card. There were also Microsoft Word templates for price, sales and standard sheets.