What’s in a name?

If you’re starting a new business in 2012 figure out what to call yourself can be so overwhelming. Do you use your name? NO. Something funny? Maybe, if that’s what you do. A verb, they seem to be popular these days, maybe one of those??

It’s all quiet daunting, but the most important thing is to keep it simple and make sure people can remember it. Here’s a great article with some key points on How to Pick the Right Name for Your Business.

Lamp-in-a-box, what’s that?

Every once in awhile you get that call from a client who’s looking for something FUN and different. FIRST  (For Inspiration and Recognition of Science and Technology) called looking for lampshade designs for a lamp-in-a-box which would be awarded as a 15 year appreciation gift. We jumped at the chance to add something so unique to our portfolio. We went through many renditions and they decided on this one  because it captures the branding and the diversity of programs within FIRST.